Just when you think you’ve seen it all…
My friend E got an amazing espresso machine for Christmas last year. It takes little pods (they call them capsules), similar to the Keurig machines. E needed to stop at the retail store to buy some more pods. Now I can go into retail stores, but I can’t purchase anything. So I went with her.
I buy my coffee beans online from wholelattelove.com, and I have no idea if they have a storefront. (I do know that the beans I buy are fair trade) I’ve been to a few coffee stores before, but this was a coffee boutique. We knew that immediately when the doorman opened the door for us. At first I thought he was a bored employee just being gentleman and opening the door for us. Nope, that was the dude’s job. He looked like a bar bouncer, as he was large, sort of mean looking and had that ‘secret service’ kind of stance that says, “I can and will throw you out if I need to.”
E went to the back to get her pods. I walked around, wanting to take some photos, but that wasn’t allowed. Besides, Guido saw my camera and he was ready to take action if needed. The sales guy, who I’m pretty sure takes espresso much more seriously than anyone else on the planet, was giving another guy a demonstration of one of the machines. I stopped to watch, until the sales guy gave me the evil eye, insinuating it’s not my turn and I better no mess up his sale. I felt like Julia Roberts in Pretty Woman in the boutique, and I guess it’s fair he judged me that way, as I might actually carry that ‘thrift-store-cheap-i-have-no-money’ look, and without the rich boyfriend. The customer guy was clearly enthralled and chatting on his iPhone to someone, giving the play by play of how cool the machines are and sucking down the espresso drinks. Hmmm, free lattes? 😉
I joined E in the back, taking in all of the modern displays and rainbow color-coded capsules of espresso, carefully arranged to make you want to buy a box every blend. The girl helping E was asking what model she had so she could add it to the ‘big brother’ database for future capsule-solicitation. When she asked about the espresso button, she pronounced it ‘expresso’. If you work in a coffee boutique, can’t you get fired for that? Good thing Guido didn’t hear her. E was then formally welcomed to the Nespresso club and told she can talk to a live coffee specialist anytime she wants to, just call the phone number on the receipt. Now that sounds fun. I would call the live specialist just for fun and ask questions like, “Where were you born? Do you have a dog? What kind? Do you fold you underwear or just throw them in the drawer?” What? It could be fun.
I suppose this brand is geared toward rich people, but what if they didn’t have the boutique, all that overhead cost and Guido’s salary? Maybe the machines would be a little more affordable. Although it is not prominently displayed anywhere in the boutique, the capsules can be recycled… but not in the United States. That doesn’t at all surprise me because the US has endless resources and a bottomless trash pit, right??? Wow.
So why am I telling this story? Because I felt like it. LOL, seriously, I’m a coffee addict and you can read about my machine and coffee choices here on iembracechaos.com. Here are some tips for coffee addicts that want to support fair trade, save money and be green.
- Do a cost analysis on your coffee drinking. My Pasquini machine, purchased on eBay refurbished, paid for itself in 5.5 months.
- Research your coffee beans. Do they participate in fair trade? Do they have green practices? In less than 5 minutes, you can research this on the internet and make choices that will impact many people and resources in our world.
- Buy a used machine. Many people purchase these machines and then never use them, therefore making a good buyers market. Read reviews on the machines to make a good choice, as there are many machines and many options out there.
- Advertise. If you found a good machine, good fair trade beans or any other ‘good’ coffee thing, share it with others.
Simply taking a few minutes to research before you buy can mean a lot to a worker on a coffee plantation or make a better, cleaner world for all of us. And don’t worry, Guido could find a job somewhere else, maybe as an enforcement official for an environmentally friendly, fair trade coffee company. It could happen…